Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. 

We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.
  • Authority,
  • Relevancy, and 
  • Crawlability. 

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our best example, authority is a measure of how big your web page is.

Everybody loves to be on the first page of google, so focus on making yours as user friendly as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. 

In more specific words, Relevancy is all about making that 70% of your website/blog that comes from search engines and keeps the reader there. Nobody wants a lot of bad web pages, and keep searching more pages. 

If you keep searching for the same keyword, google feels bad. This means first few results are not worthy enough to rank there. 

So friends it is more important to focus on relevancy.

If you type “business logo” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “business logo” or graphic design.


SEO is all about helping Google to better understand your website, blog or android App or iOS apps, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.